Featured Alumni: Sunil Kataria

If your search is for a Business wizard who can turn around your company or a Marketing genius who can successfully drive your organization’s venture into untested territory, then Sunil Kataria, IMTian of the batch of 1990, would give a run for your money.

All through his career, Sunil has time and again proved his leadership to build new products and markets. Sunil, who currently is Vice President Marketing at Blowplast, the Marketing arm of VIP Industries, is building strategies to stay ahead of the global giant Samsonite. With the stratagem to segregate the mass and premium brands, Sunil is setting up separate retails outlets for V.I.P’s retail venture in premium brands (Carlton, Delsey) and is also beefing up the export business. With a new logo and new range of offering the luggage major recently introduced a range of luggage’s targeting the Indian women.

Prior to his stint with the luggage industry, Sunil was Director – Marketing with Modi Enterprise. He was instrumental in setting up the Modi Online Lottery (Sunshine India Lottery) and created a differentiation in the lottery domain by creating a strong brand with a unique set of values that consumers can identify with.

Previously, Sunil was General Manager, Marketing, Marico Industries Ltd and was working with the Healthcare division.